Eyeing federal election, Canada's oil lobby has been arming itself with personal data

By Fatima Syed & Emma McIntosh

Canada’s largest oil and gas lobby group wanted to know more about its supporters.

Their music tastes, the cars they liked, their age, their race, how far they’d go in supporting the energy industry. The Canadian Association of Petroleum Producers (CAPP) blasted the survey out to its email list in July 2018, but didn’t include terms and conditions and has since declined to say how it planned to use the detailed personal data.

This summer, as the federal election drew closer, CAPP paid for promoted Facebook ads linking to a website that asked for data in the form of a pledge. That link asked CAPP supporters to sign a “pledge to Vote Energy” — signalling support for a seven-page “Vote Energy Platform” — by entering their name, email and postal code. CAPP poured tens of thousands of dollars into sponsored Facebook posts linking to the pledge. READ MORE