Farm documentary was part of pesticide PR strategy
The Englots, a farm family in Saskatchewan, are featured in a video series about farm life produced by an industry group representing agrochemical manufacturers. Photo courtesy CropLife
By Carl Meyer
The documentary opens onto beautiful blue skies, fields of wheat and a house on a farm in Saskatchewan, as country music plays in the background.
The Englots, a family growing wheat, soybeans and canola, discuss their day over morning coffee. Loretta, the mom will tend to her horse and the dogs, while dad Norman and son Luc will scout the field to check for weeds.
Father and son discover kochia, sow thistle and round-leaved mallow, three perennials common in Western Canada. “That’s a difficult weed,” Norman says about a patch of sow thistle. “They’re linked by the roots, and suck a lot of moisture.”